Take a sharp knife, a specialist knife that packaging technicians will be utilizing whilst processing and putting together new packaging materials on behalf of their waiting clients, and you have a short, informational article, not more than a few words, cut in half, waxing lyrical on the commercial and industrial features of packing and design work. Generally speaking, best packaging and design solutions needs to be presented and managed professionally.
Which comes first? You would imagine, logically speaking, that the design work must come first. And once the designed prototype has been sold to the client, certainly with a few modifications along the way, it proceeds to the actual product. From prototype to product. The commercial or industrial client also needs to see this transformation happening. And again, along the way, he is allowed to intervene.
If there are aspects of the design process that he is not comfortable with, he is encouraged to speak out. Professional graphic design technicians should have no qualms about client interventions, all within reason of course. But the smarter designers have already initiated new ideas that their clients may not even have thought of before. Interestingly enough, and you would surely expect this, the professional designer does need to know the client’s business, inside and out.
Not just the packaging business in general. And not just graphic designers. But engineers too. Quite a batch of implications and logistical aspects that need to be addressed at any one time. It could be said that perhaps a majority of commercial and industrial clients will be insisting that their new packaging solutions are a lot more sustainable than they were before. Their motivation? To reduce costs to their business as far as possible.
And it would help to save the environment as well.